SlideShare's Viral Mantras...
There are a lot of SlideShare presentation embeds on this blog so,wouldn't it be great to know it's secrets straight from the horse's mouth
Below is a video coverage of Amit Ranjan[Co-Founder of SlideShare] sharing his ideas about Viral Marketing[at Proto,which I had missed] and it's corresponding implementation at SlideShare.
Some very interesting points from his presentation:
Proto-IV coverage
Some very interesting points from his presentation:
In simple terms,Amit describes Viral Marketing as a combination of Web Analytics & Psychology and he justifies this very well in his presentation.The other interesting part is a term coined by him called "Shared DJs" [guys who are responsible for indirect marketing of the website by spreading it's content through mediums like Blogs,Twitter,FriendFeed,Delicious etc] who are as important as the content creators & both of them should co-exist for the success of the website.Related Article:
Proto-IV coverage
Labels: Marketing, Proto.in, Proto4, startups, Unconference, Viral Marketing, Web 2.0






