Marketing in Rural India
Few days back, I just had a short chat with one of the co-founders of an IIM-A's Iaccelerator startup and our conversation diverted to an article that was published in Outlook Business. The article tells about how a simple SMS is helping the Indian farmers plan their farming better and in turn helping them generate more profits.
Just came across a very insightful presentation which talks about why rural India is so important & how one can tap the rural market. The most interesting point from the presentation is the statistics about Rediffmail -
Just came across a very insightful presentation which talks about why rural India is so important & how one can tap the rural market. The most interesting point from the presentation is the statistics about Rediffmail -
Out of 20 million Rediffmail signups, 60% are from small towns. 50% transactions from these towns on Rediff shopping site.
Labels: Business, India, India Shining, Marketing, Presentations, Rural India
posted by Himanshu Sheth @ 8/29/2009 11:44:00 PM
4 Comments
4 Comments:
I appreciate the labor you have put in developing this blog. Nice and informative.
Nice post. It is always good to see people doing new and innovative things. I would like to suggest you a similarly innovative magazine - PEOPLE MATTERS started by an Indian School of Business (ISB)Hyderabad Alumni, which was suggested to me by a friend.
It deals with various important aspects of management, especially those related to Leadership & People Management, which the mainstream business publications often ignore.
It's also relatively cheap. I guess its annual subscription is about Rs. 400 which is even less than the cost of a standard Pizza.
Their last issue had a really educative article by Robert Kaplan (the father of Balanced Scorecard method) where he talks about how organisations can create opportunities out of current economic downturn.
I got its subscription online through their website: http://www.peoplematters.in
If you like the magazine, kindly refer it to others like I am doing.
Thanks
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Great post… Great info on bounce rates… I’ll have to write an entry about the same topic some day soon… Bounce rates can tell you alot…
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