August 29, 2009

Marketing in Rural India

Few days back, I just had a short chat with one of the co-founders of an IIM-A's Iaccelerator startup and our conversation diverted to an article that was published in Outlook Business. The article tells about how a simple SMS is helping the Indian farmers plan their farming better and in turn helping them generate more profits.

Just came across a very insightful presentation which talks about why rural India is so important & how one can tap the rural market. The most interesting point from the presentation is the statistics about Rediffmail -
Out of 20 million Rediffmail signups, 60% are from small towns. 50% transactions from these towns on Rediff shopping site.



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4 Comments:

At Sep 1, 2009, 4:53:00 PM , Anonymous Monty said...

I appreciate the labor you have put in developing this blog. Nice and informative.

 
At Sep 5, 2009, 1:08:00 PM , Blogger future mantra said...

Nice post. It is always good to see people doing new and innovative things. I would like to suggest you a similarly innovative magazine - PEOPLE MATTERS started by an Indian School of Business (ISB)Hyderabad Alumni, which was suggested to me by a friend.

It deals with various important aspects of management, especially those related to Leadership & People Management, which the mainstream business publications often ignore.

It's also relatively cheap. I guess its annual subscription is about Rs. 400 which is even less than the cost of a standard Pizza.

Their last issue had a really educative article by Robert Kaplan (the father of Balanced Scorecard method) where he talks about how organisations can create opportunities out of current economic downturn.

I got its subscription online through their website: http://www.peoplematters.in

If you like the magazine, kindly refer it to others like I am doing.

Thanks

 
At Jan 5, 2010, 6:25:00 AM , Anonymous Anonymous said...

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At Jan 15, 2010, 8:36:00 PM , Blogger allan said...

Great post… Great info on bounce rates… I’ll have to write an entry about the same topic some day soon… Bounce rates can tell you alot…
work from home

 

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