How do you become a Top Ad Executive

'What it takes to be a top ad exec'
[Economic Times]
[ WEDNESDAY, FEBRUARY 23, 2005 12:48:23 AM]

Jagdip Bakshi,
CEO, Contract Advertising

Involvement is the key. If you are truly involved in the job, success will come to you. Erstwhile US President, John F Kennedy used this line in many of his speeches and that is, “I don’t mind if my son chooses drilling roads as his occupation, but he should be the best at that.”

John Goodman,
CEO, India and South Asia, Ogilvy & Mather

Get under the skin of your client’s business to a degree that it is clear you care about their success as much as they do. Be willing to take on new things and take some risks with your career — difficult assignments, strange places, and unfamiliar disciplines.

One of the smartest moves I ever made was going to the Czech Republic to run a start-up office right after their revolution in 1992. Everyone thought I was committing career suicide, but it gave me a very early taste of real entrepreneurship and running an agency by myself. And, start work early! I’ve usually cleared a lot of admin 1-2 hours before everyone else starts.

CVL Srinivas,
Managing Director, Maxus

Believe that there is no reward without risks. And, judgment and intuition are as important as analysis and research. Today’s world needs a multidimensional approach to problem solving. In this fast changing world, the rate of change “inside” must be greater than the rate of change “outside” in order to stay alive.


This is especially true in our media business. And lastly, convert problems into opportunities. As Richard Bach said, “There is no such thing as a problem without a gift for us in its hands. We seek problems because we enjoy their gifts.”

Meenakshi Madhvani,
Founder, Spatial Access

Hardwork, Honesty & Humility. Work each day as if it is the last day of your life. Be honest so that if tomorrow comes you can look it in the eye. Be humble and recognise the fact that you are but an instrument to serve a larger purpose. Have fun while doing it!

Jayshree Sundar,
Executive Director, Leo Burnett

Advertising is like joining the university of life. Observe life — the best ideas and insights come from there.

Preet Bedi,
President, Rediffusion DY&R

Assess and be fair to yourself. That makes you cope with both failure and success and doesn’t let you become either over-defensive or over-offensive.

Prem Mehta,
Chairman & Managing Director, Lintas

Commit yourself to a cause beyond self-interest and chase excellence in whatever you take up.

Wireless-Is the World ready for this age...

Starting from the olden days where we used to see the wires scattered everywhere.An age where we had telephones,but which we could not be taken from one place to another,but gone are the days where we require the wires.We can throw the wires in one dust bin.From the age when Grahem Bell invented the Telephone,technology has grown Leaps and Bounds and a day will come when there would be no wires left in the world and everything in this world would be called as "WIRELESS"(which has been the buzz word for this modern world.).

A few days back,i was watching TV and i saw the interview of Larry Page(Founder of Google) and he told about how the future of Google is in the field of Technology.Now,the amazing thing to be noted is that a search for a particular word on Google took a few milliseconds and the no of results extracted from the search was in lakhs.But this is what u do on your PC/Laptop.Now Google would provide solutions wirelessly for the search that you make.For eg. If you are a particular place A in a city B and you are searching for the nearest medical shop in that area,than the right solution is not searching around for that shop.Instead,just type the name of the area and the city in your mobile and send the request to the Google server and within a few seconds,the result will be in your cell phone.Amazing is'nt it....

A big revolution came in the world of computers with the advent of USB devices.(Computer itself is revolutionary).Now for those of you who have no idea about USB,let me tell you that USB(Universal Serial Bus) is a Plug and Play Device which you just attach on the USB port of your PC.Imagine the USB going wireless.Now with the wireless USB, you can transfer the data from the PC to the USB stick and vice versa.

Few days back,I was just wondering if we have the voice recognition facility where in if we want to find where is place "ABC",we just say "ABC" and it will fetch the results from its server and will give us the results on the phone.This takes just a few seconds and within no time , you have the results in the cell phone.

Now after few years,not only will there be PC in each and every house in India,but in some places , your house would be controlled by PC and there wont be any requirement for keys!!!!That sounds really good...Isnt it...

I am waiting for technology to take over and this will happen within no time....

Inputs taken from:
http://www.bbc.com/clickonline
http://www.timesofindia.com

Journey of a Software Engineer from a Small Firm to a big Company(MNC)

Sequence is Romie(Preity) meets Karan(Hrithik):

Note:
For the people who havent watched this movie,plz borrow the VCD from me ASAP.This is my attempt in creating such a Sequence and your comments(good/bad) are most welcome.

Start of Sequence.

Romie:Kya,tumne zindagi mein ek baar code kiya aur usme bhi itne sare bugs.
Tumhara Manager naraaz tha,pareshan tha ki yeh uloo ka paatha kaise code karega,lekin tumne kaha ki yeh mera design hai aur isliye main hi usko code karoonga kyon ki mere paas Google ka saath hai.Yeh code kiya tumne.

Karan:Lekin Romie meri baat to suno

Romie:Kya sunu??

Romie:Yaad hai isi jagah pe tumne mujhse wada kiya tha ki ek din tum mujhse shaadi karke ,tum mujhe is desh se door Swades (Apna US of A)mein le jaaoge.Shayaad wohb irada bhi badal jaye.

Karan:Romie,Yeh tum kya kahe rahi ho tum...

Romie:Aur kya kahoo mein??

Karan:Romie mera Laksya hai ki mein ek din koi MNC mein Manager ho aoonga aur mein ek kone mein baith ke LapTop pe games kar raha ho aoonga aur bas mere Engineers ko dikane ke liya faltu ke TeleCons karoonga.Haan,Main "Jaado" (Jadoo....Remember that Irritating character)karke doosre logo see kaam kara aoonga.Ab,to Romie bol do ki "Kaho Na Pyaar Hai" mujhse.

Romie:Tikh hai,Jis Din tum apna "Lakshya" paa loge , Tab mujhe apni Company mein Visitor banake boolana taki mein free mein khana kha saako.Aur haan,Yuh Ki Hume Zyada Bolne Ki Aadat Ho Nahi Hai(from Sholay),ek baat bolna to bhool gayi ki agar tumhare company mein koi openings ho mere bolgspot pe daal dena.

End of Sequence.

(I dont know what happend after this sequence may be Both got good jobs coz of the outsourcing from the other IT Major Countries like US,UK etc).

What exactly is RFID?

RFID technology is cropping up in more and more places, mostly because it's an excellent system for tracking things. That's why it will make its way into everything from warehouses to clothing shops. At McCarran International Airport in Las Vegas, it's being used to track bags. The $100 million monitoring solution is still being tested, but later this year the airport hopes to be the first in the US to put an airport-wide Radio Tag system into full time operation. Each piece of luggage is identified with a familiar looking baggage label, but it also contains a tiny transponder - a small bump that is barely noticeable. Each tag has a unique ID number than can be picked up by an RFID reader and sent along the appropriate conveyer belt. The advantages over the current optical bar code scanners are numerous. Samuel Ingalls, McCarran International Airport: "If for some reason that optical system can't see the tag - if the tag gets folded, crumpled or isn't printed correctly - then out of sight out of mind, that bag won't be read. With the RFID system it's as near to 100% read accuracy as you can possibly get. In fact our target for this project is 99.8% read accuracy, and we've actually been exceeding that." An airport the size of McCarran handles about 65,000 bags a day. Optical bar code scanners may be able to correctly identify and move only 90% of all items. That means 6,500 suitcases could get lost or delayed every day, and have to be manually repatriated with their owners at an average cost of $100 per bag. The precision and accuracy of RFID is a huge advantage, but baggage handling is just one use for the technology. Samuel Ingalls: "I think there will be many other applications. Whether they are in boarding passes, or passports, or any number of other items that customers and or airlines might need to track operationally, I can certainly foresee that will be the future. The future is very bright for RFID." At a recent retailers exhibition in Manhattan, RFID systems were everywhere. Some shops are already putting tags in every product they sell. Larger shops, in particular, can accurately track and replace purchased goods instantly. The shop owner can even monitor which items were merely picked up, without being bought. If a tagged object is removed from the shelf, the RFID reader makes a note of it. The customer benefits too. Rachael McBrearty, IconNicholson: "You're going to have a speedier checkout process because you can scan all the items simultaneously as you leave the store. You can also have enhancements to your customer experience because it can enable quick access to data on that specific product." Payments can also be handled by RFID tags. Various types of pre-paid cards have a tiny range of only a few inches, which is for security purposes. When placed very near a reader the amount owed is deducted from the card. Since the range and power of tags and readers can be anywhere from a few inches to hundreds of feet there are countless ways to use the technology. But several groups are worried that the RFID lifestyle is open to abuse. For example, next time you go clothes shopping, you might be surprised to find your new pair of jeans triggers a TV display nearby showing accessories. Ken Goldberg, Real Digital Media: "We can have pre-canned vignettes that are cross-matched with certain RFID tags, and then we can play those vignettes, or we can narrow it down to a single image or video, based on what your business rules and application and environment are." Very useful for some people, but an unwarranted invasion of privacy for others, especially if it's unclear whether items are tagged or not. One possible solution is RFID blockers. A cursory scan online reveals that ideas along these lines are being developed. This is perhaps not surprising when we consider that we are facing a world where data about us or our belongings is increasingly being transmitted to machines. But one way or another, the RFID conveyor belt is in full flow and seems to be gathering an unstoppable momentum.

Some Very Good Sayings...Some Management Fundas...Check it........

1.
Winners dont do different things,they do things differently - Shiv Khera

2.
Lead Others,Dont let others lead you.Be a driving force for others,dont let others drive you - Himanshu Sheth(That's me )

3.
R u a winner,or a person who follows others. - Himanshu Sheth

4.
Sales is vanity, profit is sanity and cash is reality. - TCS Chairman,S .Ramadorai

5.
A committee is a group that keeps minutes and loses hours.

6.
Good management consists of showing average people how to do the work of superior people.
John D. Rockefeller, Jr.

7.
You do not lead by hitting people over the head ­ that's assault, not leadership.
Dwight D. Eisenhower

8.
Don't be proud of dumb things. It's dumb to be proud of production records rather than products. It's dumb to be proud of a plant rather than the working conditions of your employees. It's dumb to flaunt your wealth and then try to tell employees that times are tough, vacations must be canceled, etc. It's dumb to ask employees to make any sacrifice you are not willing to make in kind.
Lois Wyse

9.
What the hell is it good for?
Robert Lloyd

10.
There is no reason for any individual to have a computer in their home.
Ken Olson.

11.
The former employees can be buyers of products. Fostering good relations with ex-employees increase the chance that they would hold on the shares of company for a longer period of time.

12.
The productivity of work is not the responsibility of the worker but of the manager.

13.
The "woman factor" is an asset, not a liability. Surround yourself with strong, creative people. Pay for quality -- in employees, financial advice, and infrastructure. Don't be timid.

14.
Excellence is a great starting point for any new organisation but also an unending journey. What is excellence? It is about going a little beyond what we expect from ourselves. Part of the need for excellence is imposed on us externally by our customers. Our competition keeps us on our toes, especially when it is global in nature.

15.
Today, a skilled manager makes more than the owner. And owners fight each other to get the skilled managers.

16.
"Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value."

17.
Go for a business that any idiot can run - because sooner or later, any idiot probably is going to run it.

18.
The biggest risk in life is not taking one
-From the movie Gafla(October,2006)

19.
"Life management begins with mind management. The quality of your life is influenced by the quality of your thoughts. Your thoughts do form your world. Scarce thoughts create a life of scarcity. Thoughts of abundance lead to abundant circumstances."
-Robin Sharma

Some Shayaris

Please fasten your seat belts b'fore going through these Shayaris.
Adaab arz ki jiye....Shukriya

1.
Kaash Hamara bhi koi apna hota,
To Hume Bhi ghar jane ka bahana milta
Lekin Na Koi Hamara Hai
Na To Asia Koi Sapna Hai,
Kyon Ki Jo Sapna Tha,
Woh To Tuth Gaya,Bikhar Gaya Miti Mein Mil Gaya........

2.
Ishq Mein jab Dil Tootta hai,
To woh kaach ke tukdo ki tarah bikhar jata hai,
Aur har tukda cheekh cheekh kar yeh kehta hai,
Ki is bedard zamane mein kisi se pyaar na karna,airbaar na karna.