June 12, 2008

Traditional Marketing : Advertiser - Consumer breakup

Time has changed and gone are the days where you had to spend huge money to advertise on televisions, radios or any such medium.With the advent of Web 2.0, companies especially startups have found a better, easier and faster method of spreading their ideas.You can find interesting thoughts on Traditional Marketing in my previous articles here & here.

Just came across an interesting video [shown below],which demonstrates "Why the big bucks spent on marketing may not be good enough to catch the eyeballs of the consumer !!!"

Source : Marketing Amnesia

If you [does not matter if you are a technical person like me] are interested in Marketing and want to interact & learn from other marketers, do join the Marketing Unconference group called MarkCamp here and here.You would also find the likes of Mahesh Murthy and other industry experts in the group so you can be assured that your first marketing campaign would not end in this way biggrin.

Related Articles:
Successful Marketing stunts
Marketing strategies for Startups
Email Newsletters : Cost effective way of marketing
Harry Beckwith on "Selling something that no one can see

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At Jun 15, 2008, 10:31:00 AM , Blogger Lakshman Srikanth said...



Result of "your video" marketing!

nice post :-)

At Jun 16, 2008, 12:10:00 AM , Anonymous Anonymous said...

Which company do you work for?

At Jun 17, 2008, 11:01:00 AM , Anonymous Sri Raghavendraswamy Seva Trust said...

I don't work for any company.


Which company do you work for?

At Jun 17, 2008, 9:32:00 PM , Blogger Himanshu Sheth said...

That was a nice video and would add the link in the article :)

-Himanshu Sheth

At Jun 17, 2008, 9:33:00 PM , Blogger Himanshu Sheth said...

@Anonymous: Would connect with you on email.

@Raghavendra Swamy Seva trust:
Thanks very much for visiting my blog.I have seen your blog and would send you an email.

I am associated with a startup.

-Himanshu Sheth

At Jun 21, 2008, 2:44:00 PM , Anonymous Anonymous said...

Swamiji, answer questions addressed to you. You don't need to answer on someone else's behalf.

At Jun 21, 2008, 3:58:00 PM , Blogger Himanshu Sheth said...

Thanks very much for the comment.I feel we know each other personally and have met before :) I am speaking on behalf of someone else and thanks for mentioning me "SWAMIJI" :)

-Himanshu Sheth

At Jun 30, 2008, 7:43:00 AM , Blogger Lakshman Srikanth said...

@ anonymous -

I dont work for any company,

i think the swamiji is right :P

Where are you working?


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