June 8, 2008

Mistakes : INevident , yet EVIDENT

Few days back, when I was writing my previous article , I clicked the "Publish" Button instead of "Save As Draft" and guess what, the article was not even half written. The fun started when I thought how embarrassing [as well as unprofessional] it would have been, if a reader or subscriber notices the error sad Well, the mistake might have proved costly, with the blog's image getting spoilt for the regular visitors and new visitors getting a first hand BAD IMPRESSION.

In my case, I was able to rectify the mistake by immediately deleting the article and than republishing it with the updated content but many mistakes are not so easy to correct. Yesterday, I received an email from Guruji about their new Music Search service. The service is quite good and have used it before , but the email had some serious problem[Image below].

Can we see an Indian child in this picture? IMHO, it looks somewhat disconnected, name is Guruji; which means mainly targeted to the Indian audience and we find ONLY foreign kids in the image biggrin

Advertisements are a major source of revenue for all the websites.But displaying advertisements at irrelevant places might be hazardous for the website.Shown below is an image from a local social networking website SirfDosti , and I could find an Ad on my name sad This may help them generate revenue but may result in a total turn-off for the visitors to the website.

Punctuation & Grammatical errors are quite common and one such mistake was found on Ibibo

[Image source : Deap Ubhi's Blog ]

By no means , there could be any software without bugs or any service with zero problems but the crux is to minimize those so called "Visible Mistakes", which might create a bad brand name[not in terms of service] in the minds of the consumer.You can find some interesting articles on some common mistakes here, here and here

In today's age, consumers are very quick in pointing out mistakes and as Seth Godin says: "There are way too many choices[for consumers] and way less time". So before your consumers run to their next possible choice, just make them addicted to your service and keep in mind "To err is human and to err again is stupid" smile

Image Courtesy:
Fortune Watch

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At Jun 10, 2008, 2:56:00 PM , Anonymous Successful Entrepreneur said...


Great that you pointed out these errors. I completely agree with you that these kinds of blunders can tarnish the brand image of an organisation.


At Jun 11, 2008, 10:44:00 AM , Anonymous Himanshu Sheth said...

@Amit: Thanks for the visit and for appreciating my thoughts.

-Himanshu Sheth

At Jun 11, 2008, 8:36:00 PM , Blogger Alok said...

Good one !! real goosebumps...

At Jun 12, 2008, 10:44:00 AM , Blogger Himanshu Sheth said...

@Alok: Thanks very much and GooseBumps was a nice word to describe it :)

-Himanshu Sheth


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