August 18, 2007

15 Dhirubhaism's : Lessons by Dhirubhai Ambani

Dhirubhai Ambani is an example of one of the greatest Indian Entrepreneurs,who was responsible for a "NEW & CHANGED INDIA".I think we can write one entire blog on Dhirubhai and still we could get new articles , day after day exclaim however, this article is about a book "Dhirubhaism by A G Krishnamurthy" , which is a must read for every Indian Entrepreneur.The book lists the 15 lessons from Dhirubhai's life and straight from the author's desk:"Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with him in several interactions during their long association"

The lessons listed below are taken from the book itself and the credit goes to the author and hence, "I" in the article refers to Dhirubhai Ambani.

Dhirubhaism 1 - Roll up your sleeves and help.You and your team share the same DNA
I believe that the success of Reliance cannot be attributed to the qualities and achievements of one individual , or even a group of individuals, but has to be viewed as a triumph of a process, and a spirit that binds the entire Reliance family together - Dhirubhai Ambani.

Dhirubhaism 2 - Be a safety net for your team and they will perform wonders
Reliance's success is a reflection of India's capabilities,the talent of her people and the potential of her entrepreneurs, engineers, managers and workers.

Dhirubhaism 3 - Be a silent benefactor
I live the Gita - Dhirubhai Ambani

A vision has to be within reach not in the air. It has to be achievable

Dhirubhaism 5 - The arm-around-the shoulder leader
We must learn to trust. For several centuries,Indians have been brainwashed to distrust other Indians. This saps national energy. Distrust kills initiative. Distrust compels people to maneuver and manipulate.Trust and transparency stimulates entrepreneurship.

Dhirubhaism 6 - Supply creates demand
Think big, think fast and think ahead.Idea's are no one's monopoly.

Dhirubhaism 7 - Money is not product by itself.It is a by-product, so don't chase it
If you work with determination and with perfection, success will follow.

Dhirubhaism 8 - Leave the professional alone
Give (your people) the youth a proper environment. Motivate them.Extend them the support they need. Each one of them has infinite source of energy. They will deliver.

Dhirubhaism 9 - Change your orbit , constantly
Growth has no limit at Reliance.I keep revising my vision.Only when you dream it you can do it.

Pursue your goals even in the face of difficulties, and convert adversities into opportunities.

Dhirubhaism 11 - You can find a friend in every human being
I have trusted people and they have put the trust in me - Dhirubhai Ambani

Dhirubhaism 12 - Think Big
For those who dare to dream, there is a whole world to win....Dream and dare

Dhirubhaism 13 - Hold on to your dreams
Don't give up, courage is my conviction - Dhirubhai Ambani

Dhirubhaism 14 - Bet on your people
People in Reliance are our core strength and it is very important to bet on them.

Dhirubhaism 15 - BE POSITIVE
My advice to the young Entrepreneurs is not to accept defeat in the face of the odds, and challenge negative forces with hope, self-confidence and conviction.I believe that ambition and initiative will ultimately triumph.The success of the young entrepreneur will be the key to India's transformation in the new millennium - Dhirubhai Ambani.

My target is to complete this 100 page book by 21st August,2007(Tuesday) end of the day and put a review of the book on 22nd August,2007 (Wednesday)...Time now to take a small step to achieve this small milestone biggrin

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At Aug 19, 2007, 6:49:00 PM , Anonymous Vaibhav said...

Nice blog Himanshu. Excellent stuff.. i would b interested in knowing which post made u move out of the project ;)

At Aug 20, 2007, 9:35:00 AM , Blogger Manish said...

Yes Himanshu

It is really an excellent job. Good we all readers are getting executive summary of interesting books.



At Aug 21, 2007, 10:32:00 AM , Anonymous Himanshu Sheth said...

@Vaibhav : Thanks for the compliment :) Other stuff, I would mail you..This is not the right forum for such a discussion

@Manish : Thanks for the word "EXCELLENT"...I got a big ringing in my hears :) In fact,you have also been contributing indirectly to my blog and every reader in one way or the other contributes to the blog...Thanks for it.

-Himanshu Sheth

At Aug 21, 2007, 2:04:00 PM , Blogger Saurabh said...

Hi Himanshu
A lot of Dhirubhai's success has come from taming and toying with laws far from fool-proof.
This is a problem with a lot of ambitious people who forget coexistence in trade of commerce
The real creators of wealth are those who use little of it and let otehrs benefit more.
Else any achievement is just an egotrip and of little use to humanity or mankind
Do read more about Dhirubhai
Saurabh Turakhia

At Aug 21, 2007, 2:22:00 PM , Anonymous Himanshu Sheth said...

@Saurabh : The intention of this article was to showcase "Dhirubhai as a source of inspiration".As you have pointed out,there should be wealth creation for an individual but that should be used for the betterment of the society.Dhirubhai is an example of one of the Entrepreneurs who has created wealth as well as jobs for so many people in the country.

Else any achievement is just an ego trip and of little use to humanity or mankind
>> This depends from individual to individual but the idea should be help other people come up in life and use wealth in a constructive manner(for ourselves) as well as for the country.

-Himanshu Sheth

At Aug 22, 2007, 3:39:00 PM , Blogger Paavans said...

Hi Himanshu,

I have find your blog through

I like your posting and also learn good things from Dhirubhai's Tips.

I am a SEO Analyst in Ahmedabad, will meet at chennai event.


At Aug 25, 2007, 12:13:00 PM , Blogger Saurabh said...

Hi Himanshu
It is nice to see inspired energies of the youth.
However, scartching the surface and looking around will tell evidently that perhaps there is enough wealth but not the will to get it distributed equitably

D.H. Ambani had severe tiffs with Indian Express' GD Birla
Mr Ambani used to say- everybody has a price- what is yours?

The model of competition allows unethical businesses to thrive if one tweaks the laws
A co-operation model should be seriously considered

It will do a lot of good to us to read the following extract, which is true

"To become a national icon, to be worthy of emulation, needs more than mere wealth creation, at least in the Indian context. In fact it is the other way round. In the Indian tradition, not those who amassed but who gave up have become national icons. This is what in recent times a Mahatma Gandhi symbolised. The nation does not remember a Mahatma Gandhi as a lawyer. It remembers him precisely because he gave up being one in the cause of the nation. A Jawaharlal Nehru too is not remembered as a lawyer. Nor is a Rajaji. Or is a Subhash Bose remembered as an ICS officer. If they are remembered it is for giving up their career in the cause of the nation. Not just in politics. Many great businessmen have lived for the country, not just for their little business like Jamnalal Bajaj and Jugalkishore Birla. For them this nation was core of their life. But even the torrent of encomiums that the media showered on Ambani did not claim that, besides doing business, he lived for a cause, for the country. The only cause that he espoused was the cause of money. Not a bad cause in itself, but not a good enough cause for becoming a national icon.

The attempted elevation of Ambani into a national icon shows the beginnings of a disease _ the transition from giving up for a cause as the national trait to causeless acquisition as the national model. Worshipping money-making by any means can one day produce dozens of Madonnas in India, if Ambanis turn national icons.

The question before India: Are we drifting from Gandhi as the national model to Ambani as the new model? A paradigm shift?"

At Aug 25, 2007, 12:19:00 PM , Blogger Saurabh said...

Some more opinions- might be worthy of our attention

July 4 2007-by Arzan

Today DNA India reports that as per government communique, the plot of land that Ambani is building his new home on, was obtained illegally.

Maharashtra government on Tuesday termed as “illegal” a land deal by Reliance Industries chief Mukesh Ambani’s group firm for a posh mansion now under construction in the plush Malabar Hill area of South Mumbai. A notification issued by Revenue and Forest Department has directed the state Wakf Board to ‘take back possession’ of five wakf board properties, including the 4,532 sq metre land where Ambani is building the 27-floor skyscraper. [link]
Right from the time, news about the new house became public, I was apalled at the hypocrisy of such an act. However coming from Reliance, I am not surprised. Reliance Industries may be one of the biggest industrial houses, but by no means is it the most ethical or moral. And the reason for that starts at the top. For years Dhirubhai Ambani, never paid income tax. This was in the early days of Reliance. Through a system of loopholes in the law, he perfected the art of being rich and not paying tax. This same ethical code is seen in the daily workings of the company, be it bribing Pramod Mahajan to get telecom and cellphone contracts or steamrolling the building of petrochemical plants, with nary a care of the environment.

One of the most hard hitting books on Dhirubhai Ambani, called The Polyester Prince: The Rise of Dhirubhai Ambani, was written by Hamish McDonald. The book is out of circulation and it is impossible to find this book for purchase. The publishers in Australia, refuse to print more of these because Mukesh and Anil have made sure through the threat of legal action, that the true stories in the book do not become public knowledge. They also managed to get the book banned in India. What one wonders is in the book that has made it disappear from bookshops around the world.

And now this same family, goes about building an absurd tower in the sky. A 27 storey building, which in regular height would equal a 50 storey building is coming up on Altamount Road.

It is a proper study in Indian class dynamics. First six floors for car parking. Then floors for the servants, and then the family.

And of course their money and clout has made sure that no one questions Mukesh Ambani and the tower gets built.

It does not matter how rich one gets. Morals and ethics cannot be got by money and Mukesh Ambani has just once again proven that.

Maybe he should take a page out of the Tatas or look at the life of Warren Buffet, an even richer and wealthier person than him and the life he leads.

At Aug 28, 2007, 12:50:00 AM , Anonymous Himanshu Sheth said...

@Paavan:Will surrely catch up at SearchCamp

@Saurabh:I agree to all your points.Though I dont have complete insights into Dhirubhai's life but I think you took me wrong.Dhirubhai is one of the entrepreneurs whom people lookm upto and the focus is on his good qualities.Lot's of basic things to larn from him :)

-Himanshu Sheth

At Aug 30, 2007, 3:24:00 PM , Blogger Saurabh said...

Hi Himanshu
I agree- confidence, optimism yes
My points were at a broader level of ethics, morality and desirable values and hence possibly may have been misinterpreted
I am not at all against what you say- however I feel a lot of work needs to be done within us than outside
Do keep in touch and keep your enthusiasm going

At Nov 10, 2007, 9:50:00 AM , Anonymous Anonymous said...

There are several icons in the nation at the moment, and the Ambani's are one among them for their shrewd business tactics. While there may be many manipulations of loop-holes here and there as a result of circumstances, but regardless one has to have the values intact at all times. There are few icons who are well regarded irrespective of their fame is because of this reason, the simple reason that they followed the truth of their existence. There are several Ambani's floating around, any individual who is capable of aggrandizing the wealth of the country should be provided a chance to showcase their potential. These kind of news certainly nourishes and promotes the youngster's mindset to look forward towards the country as a land of opportunity.

At Jan 3, 2008, 1:52:00 PM , Anonymous firadh said...


Any body interested in reading polyester prince by Hamsih MCdonald the banned biography of Dhirubhai Ambani please do contact me I stay in Mumbai
I have acess to hard copies

My mail id is

DO reply back

Firadh Abraham

At May 19, 2008, 5:17:00 PM , Blogger NetBuddy said...

Hello Himanshu,

I am interested in knowing the few statements made by him in his annual report of 2002 or nearby.

It was like..

1. Think the Unthinkable..
2. ....
3. ....

Can you please help me to get the same for my record. I will be obliged for the same.

Mail id


Hiren Kareliya

At Jun 20, 2008, 4:07:00 PM , Anonymous Anonymous said...

All these flattering comments over here just make me laugh.What really bothers me is Dhirubhai quoting Gandhi,bhagvat geeta etc.Man!!This guy has some cheek!!Forget reading bhagvat geeta.Read Polyester prince and Reliance the real natwar.Search for torrent files of Polyester prince.ITs available online.
And just stop these gloryfying comments.Just stop them!!This company is a clear and present danger to the country.Its no exaggeration.

At Jun 24, 2008, 12:01:00 PM , Blogger Himanshu Sheth said...

Thanks for the comment.Well,this article was not to write great things about Dhirubhai.It is just to pass on few of his entrepreneurial thoughts to all of us.

Agreed that Reliance is a threat to India and specially to Mumbai since,after few years who knows Mumbai may become RELIANCE MUMBAI.But we should not take away the credits from them since they are the guys who added one more requirement in every Indian's list : Roti, Kapda, Makan aur CELL PHONE :)

Would try to get the other books that you have mentioned in the comment.


-Himanshu Sheth

At Jul 6, 2008, 11:53:00 PM , Blogger Sharan said...

Namaste Himanshu,
Thats nice d i haev one book " The Polyster Prince" ; Whatever it may be but Bhirubhai has created company global standards...and its really great...

Keep moving


Sharan CTC

At Jul 7, 2008, 12:01:00 AM , Anonymous Himanshu Sheth said...

Thanks very much for the comment.The great part of Dhirubhai is that he is not educated yet he managed to build a world recognized company like Reliance....

Would mail you on your gmail-id....Let's stay in touch.

-Himanshu Sheth

At Dec 3, 2008, 1:21:00 PM , Blogger anonymous said...

hi, do u have any idea about the dhirubhai ambani trust or can u let me know whether he gives grants to atend international confrences or not?

At Dec 3, 2008, 2:28:00 PM , Anonymous Anonymous said...

Thanks for the comment.Unfortunately, I am not aware about that information.

I need to ask someone about it.

Thanks for dropping by.

-Himanshu Sheth

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