Brand Building and Brand Killing...
Ever thought how advertising could be used for brand building..Check this hoarding in Chennai which indicates the open fight between Kingfisher and Jet Airways.
Now,after few days,one more flier,the low cost airline Go Air also joins the bandwagon.Guess,if Air Deccan also joins this fight,than it's hoarding would say "We don't think we need to change"(though I can only afford and love Air Deccan) 
Definitely you would have a smile on your face,when you see this one 
Now,after few days,one more flier,the low cost airline Go Air also joins the bandwagon.Guess,if Air Deccan also joins this fight,than it's hoarding would say "We don't think we need to change"(though I can only afford and love Air Deccan) 
Definitely you would have a smile on your face,when you see this one Labels: Brand Building, General Stuff
posted by Himanshu Sheth @ 4/30/2007 05:58:00 PM
9 Comments
9 Comments:
this blood shed is Indian Skies has spilled over to hoardings :)
things are getting more and more interesting .
Very true. At the end it's the customer who decides which one to keep flying high or to crash.
Kingsher has been a master piece in brand building.
LOL.
This is something should be called as real blog content.
Impressed with this entry. Less word to say so much.
Very good post. It's like a joke rather. he he.
Sweet!
This fwd has been round for some time now. but I feel that the second image was done in photoshop or so. Doesnt seem too real :-)
Excellent one!. I enjoyed it.
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