May 20, 2009

Tribes, we need them ....

All of us know about the famous saying "Birds of a feather flock together", needless to say that all of us are always in search of like minded people i.e. the guys with whom you can share your passion & interest;be it anything- Technology, Movies, Travel etc.The search for the very first like-minded person becomes very critical since (s)he would be backbone of the entire group a.k.a Tribe.

My current read is a short interesting book- Tribes by Seth Godin.As explained above "Tribe is a group of people connected to one another, connected to a leader and connected to an idea".A group needs two things to be a tribe - shared interest and way to communicate.

The book has some great case studies on the so called Tribal Movement and focuses on "How either a Single person/Tribe or a small group of Tribes or a large group of Tribes can make a significant difference.

Every Tribe has a leader but a Tribe needs followers too.But a follower can be a person who is eagerly following[eg. every blogger would be passionately following Techcrunch since,it has changed the complete blogosphere] or is compelled to follow[eg. A person who has less interest in technology is forced to follow Techcrunch ], a single word compel makes a HUGE difference.The book had a short paragraph[quoted below] on how a single word- Compel can create a difference in an organization.

Any organization needs people who aren't just willing to follow, but are eager to follow.It's a mistake to believe that the best tribe recruits are the blind sheep.Folks who do nothing but mindlessly follow instructions let you down in two ways -
First, they are not going to do the local leadership required when the tribe members interact.They are going to be so busy following the playbook that they will hesitate about engaging in the interactions that make a tight tribe such a vibrant organization.People don't engage merely to remind one another of the status quo.Instead, they eagerly engage when they want something to improve.This micro-leadership is essential to the health of your organization.

Second, they are not going to do a very good job of recruiting new members to your tribe.That's because evangelism requires leadership. Leading someone towards giving up one worldview and embracing yours isn't easy and it is not always comfortable, consider any vibrant group-political activities, nonprofit volunteers or brand fanatics.In each case, it's the microleaders in the trenches and their enthusiastic followers who make the difference, not the leader who is ostensibly running the group.
Tribes are meant to make a difference but the Tribe that really MAKES a difference is the one each one of us need/create !!! To summarize, the title of the book says it all "Tribes - We need YOU to lead US"

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3 Comments:

At Jun 18, 2009, 12:08:00 AM , Anonymous Joseph Joel Sherman said...

Tribal Leaders - I think you need both the group leader and the people in the trenches.

 
At Jun 22, 2009, 12:59:00 AM , OpenID hjsblogger said...

Hey
@Joseph:
Tribes is definitely a combination of an excellent leader and passionate followers. These passionate followers learn from the leader so that they can form their own tribe and be a future LEADER !!!

-Himanshu Sheth.

 
At Jun 27, 2009, 11:09:00 AM , Anonymous Cash advances said...

This is great and nice post, i don't know exactly about this but i understand the topic, i agree to both comment... tribe is a group with a leader, a group with out leader or no one leading them is not a tribe it just a group.

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