January 1, 2007

Lateral Marketing strategy..

Thought of celebrating my the start of the year 2007 with some interesting findings from the social networking site Orkut

With the advent of Web2.0, we see so many global social networking sites like Orkut, Hi5 , MySpace , Fropper (to name a few). And along with this , we have many Business Networking sites like LinkedIn , Ryze.But the new trend is that "These sites target both the global as well as the Indian audience", so why not have a networking site specifically targeted at the Indian audience.This idea gave birth to many Indian social networking sites like MingleBox ,Yaari , Humsubka.

But analysis reveal that Orkut still remains the favourite social networking site among the Indian audience.But in order to drive more traffic and to get more users conncted to these,out of the box thinking is not only required on the technical side but extensive research is required to be done on the marketing side as well.

Now,being an avid(or should I say not so avid) orkut user,I happened to go into one of my friend's scrapbook and was very impressed with the way "Marketing is done nowadays".Just wanted to share a very good way to directly compete with your competitors,that too by entering their own territory.

Below is a small preview of a MingleBox invite which I found in one of the scrapbooks.This scrap was sent by a MingleBox senior executive and believe me , this was really impressive.

(The identity of the person who sent this scrap is not revealed for business purpose)

Below is the reply to this particular scrap on Orkut(to join MingleBox)

Just as what I have said in Successful marketing stunts,it always pays to be different and to take head-on with the competitors.Now,there are some people who are hunting on Orkut for an invitation to join other networking sites.For example,I got a scrap from a guy who wanted an invitation from my side to join Yaari

In a nutshell , time has come when Indian competitors try to be different and to do something different in order to take on the might David's(like Orkut , Hi5 etc) in this space.

Wonder if Yaari, Humsubka and other players are listening to this :-)



At Jan 1, 2007, 2:37:00 PM , Anonymous Ajay Modi said...

I feel u can't draw the boundary for the Indian people.
But the informatiom compiled by you is really good.

At Jan 1, 2007, 5:57:00 PM , Anonymous Anonymous said...

Yes good reserch work, you have writeen on the most current topic :) but there is always remains things that is untouched. And someone has discover the untouched thing and it works for what so ever bussiness purpose.

At Jan 2, 2007, 1:20:00 PM , Blogger Himanshu Sheth said...

Hi Ajay,
Thanks for your time.Yes,definitely we cannot draw a line for the Indian people.But my stress was more on how marketing has changed over a period of time and people are thinking more towards different business strategies.

The best way to survive in the market "IS TO BE DIFFERENT FROM YOUR COMPETITORS"

At Jan 2, 2007, 1:23:00 PM , Blogger Himanshu Sheth said...

Hi Alok,
Thanks for your time.I definitely agree with you have said and as I have replied to Ajay,Business is about being different and to do things differently.

Some things are definitely untouched and it is the smart business ecumen people who figure that out and capitalize on that!!!


At Jan 27, 2007, 10:36:00 AM , Blogger Fropper.com said...

This comment has been removed by the author.

At Jan 27, 2007, 10:39:00 AM , Blogger NavinM said...

Agree that the scrap minglebox is sending is worded very well. But, this is nothing new. Seeding forums, groups etc., have always existed. Moreover, I think this is SPAM. In the short term, it may do them good but in the long run, it will hurt. Remember, this is a world where everyone has an opinion and it is in the cyberspace to read. If someone gets pissed off, what happens to the reputation of any site resorting to SPAM. I recommend not to use this tactic. Be fair (orkut sells ads for money as they are a business) otherwise people will spam your site as well.

At Jan 27, 2007, 11:56:00 AM , Blogger Himanshu Sheth said...

Hi Navin,
I think you have taken the content wrong.I knew that they are spamming orkut.I just liked the way they are dragging towards MingleBox.

Yesterday,I saw Prerna Gupta of Yaari also scrapping on my orkut account to move me towards Yaari and that is also crap.

This was my point of view and I am open to such critizing feedback which gives me more areas of improvement.



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