GIST(Great Ideas Of Starting Things) by Guy Kawasaki

Ever since I have read about Guy Kawasaki , MD of VC firm-Garage technology ventures on the internet , I have been very much impressed only with his attitude but also the books which he has written on Startups, entrepreneurship post is a small piece of information from Guy's new book "Art of the Start" which focuses on entrepreneurship and entrepreneurship.

Below are the 10 reasons (listed by Guy Kawasaki) for starting a company and things which entrepreneurs should keep in mind during the entrepreneurial stage.

1. Make a Meaning:
The best reason to start a company is to make a meaning and to make the world a better place to live in.

2. Make a Mantra:
Mission statements are very long and very difficult to remember.So make mantra's for your company and it would take your company to a higher stage.

3. Get going:
Start creating and delievering your product and service.

4. Business model:
Innovate on technologies but do not innovate on your business model.

5. Weave a MAT(Milestones,Assumptions and Tasks):
Compile three lists: a. Milestones which you need to meet b. Assumptions which you need to build in your business model c. Tasks you need to create to start an organization.

[Click on the image to watch "ART OF THE START" video]

6. Follow the 10/20/30 rule:
You should 10 slides in your PPT(your business plan). You should be able to present it in 20 minutes. You should have a 30 point font.

7. Hire infected people:
Hire pople who are infected(ie they are in love) with your product.Hire people better than yourself-A person hires B,B hires C.Apply to the shopping center test.

8. Lower the barriers to adoption:
Flatten the learning curve.Also, dont ask someone to do something which you also cannot do.Embrace your evangelist.

9. Seed the clouds:
Let a 100 flowers blossom. Enable test drives-let people take your product home and test your product.Find the true infuencers.

10. Dont let the bozos grind you down:
There would be people(so called BOZOS) who are losers in themselves(some of them are losrs)who would try to pull you down.So beware from such kind of BOZOS.