August 15, 2008

LinkedIn : How do I get my Business Site reviewed ?

Last few days have been quite hectic for me and I almost vanished from the Blogosphere sad but I am back again with what I love to do i.e. Blogging !!! To get back on track, I felt to share an interesting question which was asked on LinkedIn and thanks to Ramjee Ganti for suggesting me as an expert in the BLOGGING category smile

If you are a Blogger or someone who wants to get your website/blog reviewed, than either you should keep a track on the replies to question or attempt to answer the question given below:

Below is the question and my attempted answer on LinkedIn.

How do I get my business web site reviewed? How do I get bloggers to blog about my site?
  1. Know about the your Business as well as the business in which the Blogger is associated with e.g If your business is into Semiconductors, than only consult a blogger who is into that space.A blogger who writes on Web 2.0 would not be a value addition to your marketing strategy but instead may take up your example as a negative one sad and write on his/her own blog.
  2. Search for Bloggers on relevant sites like LinkedIn, Ning, Technorati, Digg etc. and send each one a proper and personalized pitch referring from where you came across their profile , why should they write about your business etc. etc. Remember, it is very important to give a personalized touch !!!
  3. Don't try to bribe the blogger saying you would get gift A/B/C if you write for them. This would result in a negative publicity in most of the cases. Microsoft is very famous for this one.
  4. Finally, if you want Bloggers to write about you, than they also want a small mention that "They have written for you" hence, add all the links and email each one personally so that you can expect BETTER words from them in future !!!
  5. Last but not the least, remember that if you need a Blogger's help now, you may also need the same in Future, so Try to maintain touch with the Blogger with whom you want to wink
There would be a plenty of resources available on the Internet but at the end of the day, it depends on execution.

You can find all the answers to this question on LinkedIn here

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At Aug 25, 2008, 9:39:00 AM , Anonymous Anonymous said...

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At Aug 26, 2008, 10:34:00 AM , Anonymous Anonymous said...

Thanks for the unrelated comment :) Would definitely check out your website and let you know about the same.

-Himanshu Sheth

At Sep 10, 2008, 7:08:00 PM , Blogger Mihai said...

Good post! First comment makes me wonder how some people still expect to grab clients this way...but... never get to serious in situations like this :)

At Sep 10, 2008, 7:14:00 PM , Anonymous Anonymous said...

Thanks for the comment and visiting my blog.True,many times, the intention of a person is right but the way it is communicated makes it completely wrong.This is mainly due to less research done before doing something.

Take this and the comment given by Savya Sachi(to the same article).The comment is totally irrelevant and this is what should be avoided especially in the Blogosphere :)

-Himanshu Sheth


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