November 3, 2008

Hurry up & start early - Vineesh Kumar, Pictualize

Last week, we had an interesting interview with Vineesh Kumar of Pictualize where he shared his thoughts about Pictualize & Entrepreneurship.In the final episode of this interview, we question Vineesh Kumar about Pictualize's future plans with usual glimpse on Entrepreneurship !!!

Do you have any fixed marketing strategy for Pictualize?
At the moment, we are actually marketing our work and we are finding takers for the same. The BarCamp Delhi [BCD] presentation helped us reach out to some clients and our recent work on the credit crisis has reached out to a much larger number of people due to solid efforts that we put in to get the word out.The plan to market Pictualize to the world is through carrying out innovative communication that enraptures the hearts of people and bring this power to other businesses and help them succeed too.There isn't a very hard plan as such and we are going with the flow. Just paddling, when we start losing direction.

As per your opinion, which are the three most striking things that makes IITs different from others?
In IIT Delhi [IITD], it's tough to tell how striking it actually is wink, because the daily grind actually makes one abhor the entire IIT system. But now being an outsider, I realize that the rigor of IIT has fundamentally affected my being and the same happens with everyone.
  1. In my opinion, IITs are a little different from other institutions mainly because of the amount of raw talent that one can see and feel each day.
  2. Apart from that IITD particularly provides quite a lot of exposure, so I had opportunities to see entrepreneurship closely before taking to it.
  3. The third point would be that being through the IITs instills a certain degree of confidence, that helps tremendously in facing the opposition to entrepreneurship.
How do you filter valid/invalid user feedback [especially after BCD presentation]?
The BCD presentation majorly brought us positive feedback, so we didn't actually filter anything and just enjoyed the moment smile. We actually don't aim to filter feedback, but take all of it seriously and see how can we improve with it.

Has the risk appetite increased or what are some of the reasons that more youngsters are willing to startup/join a startup?
I wouldn't call it an increase in the risk appetite. The numbers seems to be growing proportionately to the opportunities available.
In my opinion, all entrepreneurs are rebels of sorts, looking to create the future. As we advance, there are more and more of such exciting opportunities and it is just the issue of mind over matter for a person to shift to the entrepreneurial world.

What are three most important things that you see when you guys formed the team?
We actually didn't think that we were forming a team. We are just a bunch of friends. Each has a different view of life and each has big dreams, but each of us have a vision to grow, improve, enjoy and succeed. As they say in love that two people needn't look at each other but in the same direction, the same I feel is true for a team.

Can you share some key learnings before/after co-founding Pictualize?
I would like to share learnings that I obtained in the last 5-6 months but prior to Pictualize.
  1. Team building is not as easy as it seems and team members are though not tough to find, but they aren't easy to find either.
  2. When you work and meet, make notes. Keep things in written. Helps in disputes later and is extremely important for facing clients, since their needs change by the minute.
  3. [For students & wannabe entrepreneurs] If you are starting up after you are passing out you are already late. Hurry up and start earlier. You really need to earn money by the time you pass out.
In a place like India where families are close-knit, how important is "Family support" for any startup's success?
IMHO, family support would contribute to over 90% in the success of a startup running without external funding. As long as family can tolerate a productive person doing seemingly non-productive things [like starting up], the person is in the best of his situations to actually build a successful business. Without family support, it becomes a multi-dimensional problem and multiplies the risk of failure.

Enjoy another presentation by Pictualize which shows the Current Economic problems in a hilarious as well as meaningful way smile

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At Nov 4, 2008, 2:59:00 PM , Anonymous Anonymous said...

Team and the vision are quite niche. Wish good future to them.

At Nov 4, 2008, 7:50:00 PM , Anonymous Himanshu Sheth said...

Thanks for the comment.Team is obviously important but vision should be shared.I have already experienced what happens when all the team-members don't share a common vision :)

-Himanshu Sheth

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