The SHO(W)lay remake !!!
To start with, it has been close to 20 days that I have been out from the Blogosphere and blame it on my bad health condition [a serious problem 
] that was the root cause of it all !!! With things looking somewhat better , I decided to again get back on track 
Many times when we project our service/product, it becomes very important that we convey the PAIN-POINT and how ONLY after using YOUR service/product , it might be solved !!! This would make the other person realize that "If I am not using THIS product, I am missing something".
In this age of Web 2.0 Marketing, we see lot's of videos that demonstrate the useage of a product/service, customer interviews etc but how about a small animated movie [based on an all time hit movie] that would handsomely demonstrate everything !!!
Have a look at this interesting remake of the Bollywood blockbuster Sholay , which has the Problem answered in a Funny and Interesting way !!!
] that was the root cause of it all !!! With things looking somewhat better , I decided to again get back on track Many times when we project our service/product, it becomes very important that we convey the PAIN-POINT and how ONLY after using YOUR service/product , it might be solved !!! This would make the other person realize that "If I am not using THIS product, I am missing something".
In this age of Web 2.0 Marketing, we see lot's of videos that demonstrate the useage of a product/service, customer interviews etc but how about a small animated movie [based on an all time hit movie] that would handsomely demonstrate everything !!!
Have a look at this interesting remake of the Bollywood blockbuster Sholay , which has the Problem answered in a Funny and Interesting way !!!
Labels: Marketing, Targetting, Videos, Web 2.0
posted by Himanshu Sheth @ 9/03/2008 11:48:00 PM
4 Comments
4 Comments:
You made a very interesting point there relating to the products and its usages. Most of the times it is really important for the success of the company to convey these basics to the customer through their marketing campaign.
Hey, that’s a funny video; I can say Sholay is way too exploited by people :)
Hey,
@Alok:
True,may be showing the PAIN-POINT is the most basic point which would than lead to selling it.
Definitely,SHOLAY is still fresh in the minds of the people and guess what, this video too focuses on our favorite character Sanjeev Kumar aka THAKUR.
-Himanshu Sheth
Liked the video especially the way they made a cricket match out of the movie
Hey,
@Anonymous:
Glad you liked the video.In fact, the transformation from movie to cricket was one of the reasons that propelled me to post it on my blog :)
-Himanshu Sheth
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